It’s been in the last couple of years, I’ve heard rumors of real estate agents being replaced by technology. Here are a few reasons why that will never be true. ((LIST REPRINTED FROM Dan Dobbs email)
- Empathize
- Sympathize
- Negotiate
- Hold a hand
- Hug
- Possess wisdom
- Smack an appraiser
- Call out____ (a servicer not performing their job)
Question an attorney - Explain an inspection
- Haggle with a home warranty company, roofer, HVAC tech, landscaper, repair person, structural engineer, pool service. HOA, city hall clerk
- Pour a pound of shock in a listing’s agents mind
- Sweep a porch – Trim a hedge – Hide the trash cans
- Walk the dog
- Help the …photographer, videographer, stager, iinspector
- Look a client in the eye and …tell them their house is dirty and smells
- Tell them their deceased parents’ home will sell, and they don’t have to worry to tell them their house needs paint
- Explain repairs
- Make specific landscaping recommendations
- Suggest updates specific to the home
- Break down the housing market
- Explain and answer questions about escrow
- Talk about their home valuation
- Describe specific contractual obligations
- Tell them now is not the time they should be buying or selling
- Help clients understand …contracts – deeds – encumbrances – surveys – clouded titles – lot lines – percolation tests – septic systems – shared wells – deed restrictions – local zoning laws
- Create a marketing plan
- Execute a marketing plan
The above is not an exhaustive list, just what rolled off of Dan’s head.
But most importantly, an app will never be able to empathize with, help and guide a human being(s) who find themselves in an expensive endeavor that happens infrequently, has many complications, and by nature very inefficient and unfamiliar.
~The Real Estate Prophet
